Erotization of the unwanted

New Zealand’s lingerie brand Lonely has a new ad campaign featuring a 57-year-old ‘model’. Frustrating name for a clothing brand, but the choice of the model is even more frustrating.

Reaction of sexually substandard audience to the granny in underwear was predictable: “What an awesome body she has!”

nymag.com

How awesome is it? Well… Three-day steak in laces ¯\_(ツ)_/¯

But what keeps on amusing me is marketing strategies. Women 30–60 is the biggest and most payable consumer group out there. But selling sexy laces to grandmas is simply inhumane.

huffingtonpost.com

But nobody has ever called capitalism (while I love it wholeheartedly) humane. Brands need new consumers and marketers do their best to expand distribution channels and they succeed.

College girls are far less solvent, and a woman in her fifties is a much more desirable target than a 20-year-old girl. But unfortunately, when we speak about bodies, the desire works other way round.

College girls in cotton Mickey Mouse hipster panties are desired, grandmas is laces, sorry, are not. This is a natural law and we can not do anything with it.

And this is and has always been fine, as long as grannies claimed to be the main aim of men’s attention and their wet dreams.

But it is 2017 and the marketers are unappeasable. They are brainwashing older women indoctrinating the simple idea: You are fuckable.

This is a cruel idea. You won’t eat a rotten fish even from a fancy dish.

Just like mentally and sexually healthy men would prefer a young and fit girl to an old lady, even when she is packed in sexy lingerie.

Don’t get me wrong, I totally support women wearing nice underwear instead of old faded granny panties regardless of their age. But placing photos of old ladies in stockings and thongs is beyond good and evil.

It is plain and very cruel cynicism: making profits on despair of the undesired.

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49 thoughts on “Erotization of the unwanted”

  1. I love your writing style, you’re very talented… However I disagree with your point of view.
    Granny in sexy lingerie is empowering… I think it’s just that you’re too young to know.
    Or maybe I’m too old to understand.
    We can just agree to disagree.
    Either way… I’m glad you’re writing! I hope you keep it up!

    Liked by 2 people

    1. I’m a male in his thirties. Mature women are frequently far more sexually appealing due to their maturity and wisdom than youthful women. It is not a law of nature, it is a facet of socialization.

      When I myself was more youthful my own sexuality lacked the depth of experience that it has gained and I have found that same depth in the older women I have had the pleasure to spend time with. There are many stages throughout life and celebrating sensuality and sexuality within all of them is a beautiful trend. Please find it heartening that even as you age, some among us men will see your beauty grow regardless of the marks of time and at times for the very presence and grace with which you wear them.

      Liked by 2 people

      1. Wow Mr “A”! Thank you! You are such a gentleman…I truly hope that there are many more men like you in this world. When a woman has been everything in life such as a young and strong athlete, a successful professional, a wonderful wife and an exceptional mother of many, or even a grandmother and still remains active, healthy and somewhat fit despite all the scarring of time and motherhood at 50 and beyond, that woman, I assure you, is very appealing, attractive, refreshing, and yes, very sexy. My husband and I were laughing the other day after having a wonderful intimate time at the fact that when we were young we used to think that a sexual life was over after 50. What I realized with this article is that many young people continue to think that way. No matter what, everyone becomes old at one point. When Jenna hits 57, I truly wonder how she is going to feel about herself…it makes me smile just to imagine that…sweet!

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  2. Enjoyed ur posts & now folow. However as sexy Gramma must disagree. If u feel hot u r hot. Wld like 2 have body of younger woman but don’t. Still can drive men wild. Just not as often. Wld b nice if models didn’t look like having gas attack tho. 😂 Smiles can b sexy! Keep up good work 👍

    Liked by 3 people

  3. Still, not as bad as infants in lingerie. In my humble opinion, the 30’s age range is the most sexually appealing for women. A age group being eroticized to far below or above the age of 35 is kinky.

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  4. I feel young and until I look into the mirror I don’t have brown hair but white . Feel young think young dress young and don’t forget to laugh at yourself

    Liked by 2 people

      1. well … i know that is not correct for me , perhaps it is because my first sex experience at 15 was with a woman who was 50 , i was married at 19 my wife was 17 and we were married for 40 years and the keys to our happiness were never misplaced and i think that is because i was taught how to please her by an older woman. now my wife has passed and i really have no desire for love or sex at all but if i did it would not be for a young woman … perhaps i am an oddity , i do not know

        Liked by 3 people

      2. No…only a Donald Trump kind of grandpa would prefer 18 year olds. Most grandmas look great in lace and know a lot more about giving and getting great sex than 18-25 year olds. Just sayin….

        Liked by 2 people

  5. While your body is sure to change and not for the better, I really do hope that when you get to the granny age yourself, you still think of yourself as fuckable. Attitude always makes you more so.

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    1. Hope anyone get more erotic, feel attraction than the brutal conclusion of fuckable… The still wonder what sex is at any age unlike the fuckers who are sure that friction and speed overrules anything… Ask the rabbit…

      Liked by 1 person

  6. I agree with you in general – there’s all sorts of very mediocre and actively unattractive people being hyped by the media now to sell tat – but this particular older lady looks wonderful for her age.

    Liked by 1 person

  7. People are as fuckable as they feel. Their fuckability is also dependent on the periodicity of how often they fuck. Orgasms do not discriminate against the aged. If you are repulsed by older people fucking, I surely hope you are spared the indignity of ever joining them.

    Liked by 1 person

  8. Ageism is not pretty. Neither is the pedophilia, the anorectic teens, used to peddle most rags. I don’t think we should look to ads to shape our views on beauty, though sadly they do, and that is a shame. But where does this writer’s rage at age come from? I find it strange, ugly, ageist and sexist. (Yes, women can be sexist and men feminist.) I hope the writer will rethink this with more kindness toward humanity. You can change your mind just like you change your underwear. Why don’t you slip into something more humane and respectful of womanhood and age? Why don’t think some more about what you are saying?

    Liked by 3 people

  9. I’m a man in my late 50s. I’m dating a woman in her middle 50s. I’ve known her since we were in our 20s; we dated for a while then, too.

    Does she have the body of her twenty-something self? No. Is she as sexual? No–she’s more so. Confident. Comfortable. Experienced. In her sexuality and in her own skin.

    The model in the advertisement is lovely in her knickers. It seems to me you’d want to celebrate and not chastise her for illustrating a welcome truth–seduction never gets old.

    Liked by 2 people

  10. You write as though you expect to stay young for your lifetime. This model’s (yes, model, no parentheses necessary) has a gorgeous physique. Do you realize you’ve just repeated, in print, the crux of what older women everywhere face – that basically you’re useless, unattractive and repulsive because you’re no longer 25. Shame on you! Grow the hell up. I do hope your mother never reads this. Could you be more sexist? You should be mortified by writing this garbage.

    Liked by 2 people

  11. This is absolute fuckery. I take pleasure in anticipating the karmic kickback you will receive – now and I to the long future ahead – as a result of it.

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  12. Sexy is sexy and it’s more than college girl in undies and t-shirts–though it’s that too. The woman in these ads is sexy and looks like she might have some interesting ideas about how to use that sexiness. You should give up writing until you learn to see beyond the narrow lens of your own age group. Stop looking in the mirror, start looking at the world and READ a little in between.

    Liked by 1 person

  13. You are disgrace to women everywhere. You should be celebrating women and their bodies at all ages. You don’t deserve to call yourself a “writer”, blogger, feminist, or WOMAN.

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  14. Your youthful hubris would be laughable if your inane opinion of beauty and sexuality wasn’t blatant agism. The featured model is more than beautiful, she is confident, alluring and full of the mysteries of a lifetime. There are plenty of mature men who prefer a woman like her to a young, unformed woman.

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  15. You are cruel and wrong. I know many men in their 60s (not necessarily grandfathers) who prefer women in their own range as partners. I am with one! You need to mature and become less of a hater. I think the woman looks great.

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    1. you know, i have been watching and reading this young womans work for a while and my personal opinion is that there is a stastical mathematics process involved here, whether for personal promotional purposes or demographical reasons i am not certain, but she is a good writer and she inserts only enough prompts to keep the ball rolling … on the surface appearance i do agree with you … but please judge her not … because something is hidden … thankyou

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  16. I believe most comments with opposing views come from persons who take everything they read – personally, naturally so, while forgotten, that this is one person’s blog. Jenna expresses her personal opinion and clearly indicates the main points in the article aimed at; keep the extremes to oneself. Extreme does not have to be bad in nature, only be shocking or surprising in nature, bit off.
    Have you heard of an island, where no one lives beyond 25? at least in the recent past, the inhabitants used to commit suicide at the age of 24+. To the wanderer as I am this somehow makes a little sense, not that I justify this weird way of escaping the claws of the life. When you cross the hereafter, provided you survived your consciousness, you gradually return to the age of 25, yes that includes your parents and older friends if you meet.
    Other extremes we recently witness are gay marriages, and I mean only the male ones. Why would anyone on Earth mind them “mating” etc, except for one thing – stay away from my kids, in any form that you are, starting with news, social media, and so on.
    At the same time, having read all comments below, I humbly admit, that everyone’s point of view on here is agreeable, to me, views are like the beams of light, some are brighter, enduring, some are like sparkles short lived yet light it is.

    This isn’t my blog and I apologize for so much text.

    The topic of eroticism and so the personal preferences is so broad and conditional it’d take a fat tome for me to express the fallout of revelations due to poking the question – why.

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  17. I am baffled by your statement that selling sexy laces to grandmas is simply inhumane? Really, this coming from another woman! I am truly disappointed in the way you have portrayed and shamed women in your blog. It s truly unfortunate you have such a limiting point of view. One day you will be this older woman and I wonder how you will feel then if you were to read your comments. Womens self esteem and self confidence have been battered enough in the media, so why would you feel it is ok to contribute in such a demeaming way? I hope that one day soon, your lense on life will expand to include a different point of view. You dear one belong to this tribe of women who walk this earth. I invite you and all of us to find ways to celebrate women of all ages and sizes. Lace is beautiful , and sexy at any age. move beyond your mickey mouse hipster panties and embrace the sexy older woman wearing lacy lingerie. Please search your heart to find ways to uplift your sisters rather than tear them down.

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  18. Although I’m sure you anticipated the comments from both sides on this, I certainly hope you are surprised in your future at what a fun and wildness you will experience. Stay healthy and vibrant and you’ll be buying this kind of lingerie and more. Or running naked through the woods at least. They wouldn’t be selling it like crazy if it wasn’t wanted. How do I know? I sell intimate items and I’m nearly sixty. We have the disposable income, the freedom, and the inclination to live out the years of our life with the energy we bring to it. And quite honestly, we don’t give a fuck what you or anyone else thinks. And I say that in the kindest way I can as a woman who walks the walk and talks the talk because I have been there and can do that. Best wishes, Baby Girl!

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