New Zealand’s lingerie brand Lonely has a new ad campaign featuring a 57-year-old ‘model’. Frustrating name for a clothing brand, but the choice of the model is even more frustrating.
Reaction of sexually substandard audience to the granny in underwear was predictable: “What an awesome body she has!”
How awesome is it? Well… Three-day steak in laces ¯\_(ツ)_/¯
But what keeps on amusing me is marketing strategies. Women 30–60 is the biggest and most payable consumer group out there. But selling sexy laces to grandmas is simply inhumane.
But nobody has ever called capitalism (while I love it wholeheartedly) humane. Brands need new consumers and marketers do their best to expand distribution channels and they succeed.
College girls are far less solvent, and a woman in her fifties is a much more desirable target than a 20-year-old girl. But unfortunately, when we speak about bodies, the desire works other way round.
College girls in cotton Mickey Mouse hipster panties are desired, grandmas is laces, sorry, are not. This is a natural law and we can not do anything with it.
And this is and has always been fine, as long as grannies claimed to be the main aim of men’s attention and their wet dreams.
But it is 2017 and the marketers are unappeasable. They are brainwashing older women indoctrinating the simple idea: You are fuckable.
This is a cruel idea. You won’t eat a rotten fish even from a fancy dish.
Just like mentally and sexually healthy men would prefer a young and fit girl to an old lady, even when she is packed in sexy lingerie.
Don’t get me wrong, I totally support women wearing nice underwear instead of old faded granny panties regardless of their age. But placing photos of old ladies in stockings and thongs is beyond good and evil.
It is plain and very cruel cynicism: making profits on despair of the undesired.